Who we are


Our award-winning line-up of children’s gummy vitamins are scientifically formulated with a child’s growth and development in mind. Yummi Bears offers a complete line of functional vitamins that provide optimal support, including Organic, Sugar-Free and Vegetarian Multi-Vitamins, Brain, Immunity and Bone Health varieties.

  • Yummi Bears® Complete Multi-Vitamin

  • Yummi Bears® Fiber+Digestive Support

  • Yummi Bears® Vitamin C

  • Yummi Bears® Vegetarian Calcium + Vitamin D3

  • Yummi Bears® Echinacea + Vitamin C + Zinc

  • Yummi Bears® Wholefood Fruit + Veggie

  • Yummi Bears® Vegetarian Omega 3 with Chia

  • Yummi Bears® Organics Immunity Health

  • Yummi Bears® Organics Complete Multi-Vitamin

At Hero we believe in embracing a healthy, happy life through positive nutrition. That’s why in 1997 we invented Yummi Bears®, the first and still the best gummy vitamin. We provide essential nutrients in a delightfully yummi®, fun to take gummy made with natural fruit flavors and lots of love. We are passionate about what goes into our gummy vitamins as well as what must stay out. We carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial.

For us, pure love deserves pure nutrition.

HBB Ltd. was established in 2007 and is an exclusive distributor of Hero.

Hero website: www.heronutritionals.com



Delicious Living Best of Supplement Award Winner Yummi Bears® Sugar Free Multi – 2012
Better Nutrition award “Best of Supplements” – 2011
Better Nutrition award “Best of Supplements” – 2010
Better Nutrition award “Best of Supplements” – 2009
Kids Kritics Approved!
#1 Nutritionist preferred!
Natural Foods Merchandiser’s 2009 Industry Innovator Award
Natural Products Expo East Best New Product Award